MTV2 is teaming up with The Ad Council, The Humane Society of the United States and Maddie’s Fund to launch Down2Adopt.
Together, they are working to make shelters the first place animal-lovers turn to find a new pet. Join the cause by adopting, donating and sharing your support.
I created the primary logo along with other variations for other platforms such as social and press.
This project can be viewed in the live link below:
Art direction by Thomas Berger and Darlene Cordero